Strength in Numbers (of Conscious Shoppers)

With all the local marketplaces and events this time of year, those of us who are embedded in our community of local do-ers and movers don’t necessarily need an annual tradition boosted by a credit card company to remember the importance of supporting local economy. Still, Small Business Saturday is another one of those special days each year that we love, appreciate, and look forward to.


According to the National Retail Federation, about 164 million consumers are expected to shop on Black Friday in 2017. For the seventh year, Small Business Saturday plans to redirect some of those shoppers to local businesses across the country rather than big-box retailers. For every $100 spent at a local business, $43 stays in local economy, whereas only $13 stays in local economy if spent at a non-locally-owned business.

American Express maintains that they “Seized the moment” during the recession in 2010 while we, the consumers and producers, “Created the movement.” In 2011, the US Senate unanimously passed a resolution bringing all 50 states into the conversation of how to strengthen local economies. As of 2016, approximately $15.4 billion was generated by small business owners on Small Business Saturday alone.  112 million shoppers celebrated Small Business Saturday last year. Truly, this movement is on a roll.

Backed by the Small Business Administration, as well as corporate partners including Etsy, the NBA, and Verizon, Small Business Saturday lifts up the 538,552 small businesses (classified as firms employing less than 500 employees) in Arizona. On this day each year, these businesses are not only lauded as an option for wiser consumption, but also as a gathering place and cause for celebration for our vibrant, diverse, and productive communities.


Small Business Saturday also draws attention to some amazing marketplace events going on this weekend in our community.

Black Friday:

Alternative Black Friday|CityScape in Downtown Phoenix|10am-4pm

Small Business Saturday:

Open Air Market|Phoenix Public Market (of course)|8am-1pm

Phoenix Flea|Heritage Square & Science Park in Downtown Phoenix|10am-5pm

Creatives Pop-Up Market and Brewery Shuttle|Helio Basin Brewing, Huss Brewing, and Helton Brewing|shuttle runs from 2pm-6pm


And don’t forget about Phoestivus! Our annual holiday celebration is going to be here sooner than we think on December 14th and 21st from 5pm-10pm. We’ll lift pints of Phoestivus Ale in the beautiful 60 degree night air at the Phoenix Public Market over the perfect, locally-sourced gifts we find for our family, neighbors, and friends. Phreddy the Yeti will be making the rounds among over 130 vendors and Hipster Santa will be hanging out for selfies.


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