Between the weather, the culture and the urban sprawl, being a grower in Phoenix, Arizona is no easy feat. We want to take a moment to recognize the humans that cultivate and tend to the land which grows the food you take home each and every Saturday.
They wake up long before dawn to pack up the goods and display them on tables with labels and a smile.
They spend hours in the sun on their land, monitoring irrigation, tilling plots, harvesting just-ripened vegetables, and mitigating the strange Sonoran weather conditions.
They invest their savings in point-of-sales systems, vendor fees, organic certification, and infrastructure construction.
They are constantly learning and seeking new ways to make their systems work efficiently, get a better yield, and have the best quality product possible–building on generations of skill and expertise.
They bring the whole family to the market, keeping the farm going for generations and maintaining a farm-to-table culture throughout all age groups.
They work together, work with their community, and depend on farmers markets to make their hard work truly mean something.
They provide education and inspiration when it comes to use of the product, helping market-goers try new things and get the nutrition they need.
They form relationships with local businesses, bringing local produce to chefs and food-lovers all over the valley.
They encourage us to grow our own food by bringing plant starters and years of know-how.
They hold farm days and workshops that bring us into their operation and show us the reality of urban agriculture.
They are families, bands of friends, and bundles of passionate agriculture nerds who look forward to putting in a full day of work in the middle of the city while most people are starting their weekend.
They don’t cut corners with pesticides or detrimental GMOs, because they know the true value of growing their own food.