There is a growing interest to know where our food comes from and a hunger for greater food transparency. Therefore, it is essential to the values of our nonprofit organization, Community Food Connections, that we ensure people can rely on honest signage and find local products at our farmers market.
At Phoenix Public Market, we support Arizona grown fruits and vegetables because local, small farms create greater food access, sustainability, and economic self-sufficiency within our community. We allow our farms to supplement what they grow with other local, small-farm produce. Signage is required so shoppers can make educated decisions about what produce they buy.
Unfortunately, fraud at farmers markets is common, but we make every effort for customers to be able to trust the authenticity of the products they shop at Phoenix Public Market. Buying produce from around the world and reselling it under false pretenses is not what we support at our market.
Before a business is accepted into Phoenix Public Market, a vendor committee directs an interview and completes background work to check the legitimacy of products. Community Food Connections staff and board members routinely conduct site visits and farm tours, documenting what we see and asking questions to learn more. Being able to watch Blue Sky Organic Farm harvest the arugula they’ll sell Saturday, and learning how Southwest Mushrooms produces numerous varieties, ensures that we’re fulfilling our mission to sustain small farms and businesses that strengthen food security in Phoenix.
We are proud to report that in 2018, the community chose to spend $600,000 on Arizona grown fruits and vegetables at the Phoenix Public Market on Saturday mornings. This money directly finances Arizona small farms and is a catalyst for greater food access, sustainability, and economic self-sufficiency.
Phoenix Public Market is a place for people who want to know how and where their food was grown. We encourage you to ask questions and learn about a vendor’s production practices. It is important to understand that farmers in Phoenix grow produce year-round, but learning what’s in season is essential.
We at Community Food Connections are working hard so you can feel good about the products you find at our market. It is an ongoing effort we will continue to fight for.
Thank you for all of your support,
Watch this video on Farmers Market Fraud to learn about resellers and educate yourself on what to look out for.
Read more to see behind the scenes pictures of our most recent site tours this season.